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Why Are CMS Vendors Suddenly Buying Everything Except other CMS platforms?
The last few weeks have seen two acquisitions that, on the surface, appear unrelated. Salesforce acquired Contentful. Sitecore acquired Scrunch. One strengthens Salesforce’s content capabilities. The other expands Sitecore’s position in AI-driven discovery. Yet what struck me most about both deals wasn’t what was bought. It was what wasn’t. Neither company acquired another CMS. For… Read more
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Salesforce Didn’t Buy Contentful. They Bought Agentforce’s Brain
It’s a new week so you know what that means a new acquisition. Last week Salesforce acquired Contentful. This week they acquired m3ter. Most of the industry is still talking about it buying a CMS, because it was big news. I think we’re all looking at the wrong acquisition. Or perhaps more accurately, they’re looking… Read more
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Sitecore Didn’t Buy Scrunch. They Bought The Future Of Discovery
When Sitecore announced the acquisition of Scrunch this week, most commentary focused on AI search visibility. I think that’s missing the bigger story. Sitecore didn’t buy an SEO platform. They bought a way to help brands understand how AI systems see, interpret, and represent their content. For over twenty years, digital strategy followed a simple… Read more
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The Empire Strikes Back
Disclaimer: I’m watching the Star Wars films with the kids and thought the theme was fun The composable revolution was supposed to be permanent. Best-of-breed vendors. Open APIs. No more monolithic empires telling you which tools to use. The Rebel Alliance was winning. Then Salesforce bought Contentful. The Empire struck back. And it brought a… Read more
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Operating Sitecore XP at Scale – Post 3 – Make It Observable with Application Insights
In the previous post, delivery was moved closer to customers. EU CD serving EU users. US CD serving US users. Publishing keeping both regions aligned.Autoscale and health checks protecting each footprint independently. Structurally, that’s a big improvement. But the moment you introduce multiple regions, something else happens. The platform becomes harder to manage and operate.… Read more
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Brand Voice Isn’t Broken by AI. Part 2 – Here’s How to Keep It That Way
My first blog made the case for block-level content governance as the infrastructure underneath Scott Liewehr’s argument about AI and authenticity. If you haven’t read it, start there. This post is about governance specifically – what it means for AI-generated content, why it’s no longer optional, and what it could look like inside Sitecore Content… Read more
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