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Brand Voice Isn’t Broken by AI. Part 1 – It Was Already Broken
Scott Liewehr, Global VP of Market Strategy and Growth at Sitecore, wrote a piece for CMSWire in April that’s really worth reading. His argument is solid: AI doesn’t kill brand authenticity – lazy use of AI does. Brand voice was already broken before AI arrived. He’s right. A properly governed AI is a consistency engine,… Read more
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Sitecore’s Two Flagships: Where Does Each One Fit?
Sitecore has two products that come up in almost every enterprise conversation right now. SitecoreAI and Content Hub. Both are impressive. Both are growing. And without a clear mental model for how they relate, it’s easy to think you are buying the wrong one or underestimate what the right combination could do. This is my… Read more
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Can You Use Sitecore Content Hub as a PIM?
It’s a question that comes up more than you’d think. An organisation evaluates Content Hub for its DAM or CMP capability. Someone in the room asks whether it could also replace their Product Information Management tool. The honest answer is it depends on what you actually need from a PIM. Most organisations haven’t thought that… Read more
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The Headless Space Race Is Over. Now What?
In 1957, the Soviet Union launched Sputnik and the space race began. Two superpowers. One goal. Get there first. But the moment Neil Armstrong stepped onto the moon in 1969, something interesting happened. The finish line disappeared. The race didn’t end – it just became a different race. Bigger. Less defined. Harder to win. The… Read more
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Sitecore Content Hub: The DAM Story Is Evolving
Digital Asset Management has been around long enough that most people think they know what it is. A repository. A place to store approved assets. A way to stop the marketing team emailing each other JPEGs. That definition is out of date. And Sitecore Content Hub is a good example of why. Where Sitecore sits… Read more
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Four Years. Three Reports. One Consistent Direction
When Gartner published its Magic Quadrant for Content Marketing Platforms in March 2022, Sitecore sat in the Visionaries quadrant. Strong on vision, still building execution credibility. A platform with clear potential but not yet the full package. By April 2024, that had changed. Sitecore was in the Leaders quadrant. I remember Roger Connolly telling me… Read more
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