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Operating Sitecore XP at Scale – Post 3 – Make It Observable with Application Insights
In the previous post, delivery was moved closer to customers. EU CD serving EU users. US CD serving US users. Publishing keeping both regions aligned.Autoscale and health checks protecting each footprint independently. Structurally, that’s a big improvement. But the moment you introduce multiple regions, something else happens. The platform becomes harder to manage and operate.… Read more
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Brand Voice Isn’t Broken by AI. Part 2 – Here’s How to Keep It That Way
My first blog made the case for block-level content governance as the infrastructure underneath Scott Liewehr’s argument about AI and authenticity. If you haven’t read it, start there. This post is about governance specifically – what it means for AI-generated content, why it’s no longer optional, and what it could look like inside Sitecore Content… Read more
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Brand Voice Isn’t Broken by AI. Part 1 – It Was Already Broken
Scott Liewehr, Global VP of Market Strategy and Growth at Sitecore, wrote a piece for CMSWire in April that’s really worth reading. His argument is solid: AI doesn’t kill brand authenticity – lazy use of AI does. Brand voice was already broken before AI arrived. He’s right. A properly governed AI is a consistency engine,… Read more
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Sitecore’s Two Flagships: Where Does Each One Fit?
Sitecore has two products that come up in almost every enterprise conversation right now. SitecoreAI and Content Hub. Both are impressive. Both are growing. And without a clear mental model for how they relate, it’s easy to think you are buying the wrong one or underestimate what the right combination could do. This is my… Read more
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Can You Use Sitecore Content Hub as a PIM?
It’s a question that comes up more than you’d think. An organisation evaluates Content Hub for its DAM or CMP capability. Someone in the room asks whether it could also replace their Product Information Management tool. The honest answer is it depends on what you actually need from a PIM. Most organisations haven’t thought that… Read more
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The Headless Space Race Is Over. Now What?
In 1957, the Soviet Union launched Sputnik and the space race began. Two superpowers. One goal. Get there first. But the moment Neil Armstrong stepped onto the moon in 1969, something interesting happened. The finish line disappeared. The race didn’t end – it just became a different race. Bigger. Less defined. Harder to win. The… Read more
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