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Sitecore Content Hub for Dummies 2026: Can Scrunch Actually Work With It?
Since Sitecore announced it was acquiring Scrunch in June, I’ve been wondering about something. Could Sitecore Content Hub eventually become part of the way brands optimise how they appear in ChatGPT, Perplexity, Gemini and whatever comes next? When I first started writing this post, my answer was going to be: conceptually yes, officially no. But… Read more
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Sitecore Content Hub for Dummies 2026: The Lightweight DAM Concept in SitecoreAI
Here’s something worth understanding conceptually before you get lost in feature lists. SitecoreAI will very soon have native DAM capability (we all know it). I’m not talking about the media library, which we all know and hate/find useless. If I’m right it wont be a bolt-on integration, not an iFrame to Content Hub like the… Read more
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Sitecore Content Hub for Dummies 2026: Three Ways to Expand It
Most Content Hub conversations stop at “we’ve got DAM sorted.” Fair enough, that’s usually the hardest problem solved. But the platform has so much more headroom than most implementations ever touch, and some of the most useful expansions are either sitting there unused or a very manageable custom build away. Here are three potential expansion… Read more
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Sitecore Content Hub for Dummies 2026: The State of the Platform
If Post 1 was “what is it,” this one is “why does it matter right now.” Because a lot has actually shifted this year, and it’s easy to miss unless you’re the sort of person reading Sitecore news or release notes for fun (like I do). Three things are true about Content Hub in 2026… Read more
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Sitecore Content Hub for Dummies 2026: What It Actually Is
Ask five people what Sitecore Content Hub is and you’ll get different answers. A DAM. A CMS add-on. A PIM. A marketing platform. All of them are half right, which is exactly the problem. So let’s start properly. What is it, actually. The short version Content Hub is Sitecore’s content operations platform. Not a content… Read more
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The Mirror Problem Is Actually a Content Operations Problem
Scott Liewehr from Sitecore recently wrote another excellent article on CMS Wire titled The Mirror Problem: Why Generic Content Can’t Win in AI Search. His central argument is difficult to disagree with. As AI systems become increasingly capable of answering questions directly, much of the content brands produce is becoming invisible. If an AI model… Read more
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