-
AI Can Drive. But You Still Need to Know Where You’re Going.
I saw a post from Kiran Patil at Horizontal Digital recently that stuck with me. His analogy was very simple: AI is the map. You’re still the driver. Full credit to Kiran for the idea, because it keeps appearing in conversations I’m having about AI. The more I’ve thought about it, though, the more I… Read more
-
Sitecore is a Leader in DAM and CMP: but it’s all about the space in between
Two Leader badges, one platform Sitecore is now a Leader in both the Gartner Magic Quadrant for Content Marketing Platforms and the one for Digital Asset Management Platforms. The CMP result landed in April 2026, with Sitecore positioned furthest on Completeness of Vision. The DAM result followed in October, in a report Gartner dated 26… Read more
-
Sitecore Content Hub for Dummies 2026: Advanced Use Cases With React Components
This closes out a six-post series on Content Hub in 2026: the basics and how it’s packaged, where the platform stands right now, and three ways to expand it (posts 1-3), followed by two concept pieces on the lightweight DAM inside SitecoreAI and whether Scrunch can talk to Content Hub yet (posts 4-5). This is… Read more
-
Contentful Was Just the Beginning: Salesforce Should Be Building for an AI-First World
Back in June, I wrote that Salesforce didn’t buy Contentful. They bought Agentforce’s brain. My thinking was simple. Websites need content. AI agents need knowledge. Contentful gives Salesforce a structured, governed content layer that Agentforce can work with. Then Salesforce and Anthropic announced Claudeforce, and it made me ask: Do we really think everyone is… Read more
-
The DXP Era Might Actually Be Ending. What Comes Next?
For years, DXP was the destination. Every major digital experience vendor seemed to be heading there. Start with a CMS, add DAM, personalisation, experimentation, analytics, customer data, commerce and whatever else you could acquire, put a box around it all and call it a Digital Experience Platform. Now something slightly strange is happening. The companies… Read more
-
Sitecore Content Hub for Dummies 2026: Can Scrunch Actually Work With It?
Since Sitecore announced it was acquiring Scrunch in June, I’ve been wondering about something. Could Sitecore Content Hub eventually become part of the way brands optimise how they appear in ChatGPT, Perplexity, Gemini and whatever comes next? When I first started writing this post, my answer was going to be: conceptually yes, officially no. But… Read more
Posts
1–2 minutes
