• Creative Automation in Hospitality – A Game-Changer for Marketing at Scale

    Creative Automation in Hospitality – A Game-Changer for Marketing at Scale

    In today’s hotel and leisure industry, marketing teams face growing pressure to deliver hyper personalised, brand-consistent content across more channels than ever before. Hotel groups with multiple brands and hundreds of locations must launch and manage seasonal campaigns, loyalty offers, in-property print materials, and digital experiences – all while catering to diverse regional markets. Doing… Read more

  • Reporting Dashboards in DAM Platforms: Unlocking Insights in Sitecore Content Hub

    Reporting Dashboards in DAM Platforms: Unlocking Insights in Sitecore Content Hub

    In today’s content-driven world, Digital Asset Management (DAM) platforms I feel have become part of the backbone for marketing operations, creative workflows, and omnichannel delivery. But while a DAM helps organize, approve, and distribute assets, reporting dashboards are what transform that organized chaos into clarity. They offer a lens into what’s working, what needs attention,… Read more

  • Unlocking Geospatial Search: How Location Intelligence is Reshaping Digital Experiences

    Unlocking Geospatial Search: How Location Intelligence is Reshaping Digital Experiences

    Personalized experiences and finding data that is relevant is essential to digital success. It’s not a new topic but geospatial search is a powerful tool for enhancing user experiences across a wide range of industries. For businesses, understanding how to leverage geospatial data within platforms – especially CMS platforms – is becoming increasingly important in… Read more

  • Sitecore Content Hub: The Unmatched Enterprise Content Platform whatever the Business

    Introduction In today’s content-driven world, organizations need more than just a basic content repository – they need solutions that can manage content, assets, product data, print and media, marketing resources, brand resources ideally in a unified way. There are not many products out there that can work across channel effectively. In my opinion Sitecore Content… Read more

  • Sitecore XM Cloud: Growing Up and Delivering More

    Sitecore XM Cloud has come a long way since its initial launch at Symposium 2023 as a full SaaS and headless CMS. Sitecore is a vendor that offers a CMS in every category, allowing customers to host and build how they want. While 2024 was an eventful year for Sitecore, they have been continuously evolving… Read more

  • Improving your asset search with AI-Assisted Visual Search in Sitecore Content Hub

    Improving your asset search with AI-Assisted Visual Search in Sitecore Content Hub

    I recently opened up a content hub instance and saw the ‘New Improvements’ message. I thought I wonder what the product team have been up to. I was drawn to the 2nd item about how AI can now assist in the asset search. Search is a massive feature for users and it’s all about the… Read more