Over the past few months, Sitecore has been updating how they position products to the market. Following the announcements of the Sitecore Symposium, we now have a large and growing composable range of great products.

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In this post, I will focus on the Content Cloud and what products make this up. The link here takes you to the Content Cloud product offering page.

The products are shown above, and they are all SaaS. It’s a different landscape than before, where Sitecore used to have more extensive non-SaaS solutions. Solutions where most customers would not have used all of the features.

Now all these are much smaller to set up and maintain while giving the user much more power in each solution. Also, they are the best of the breed.

Currently, in this list, Sitecore has three solutions for managing content. Some functionality could be similar, but they were not the same, and each had a different purpose. Each solution targets businesses differently and would fit in with existing platforms.

Below are each of the solutions in Content Cloud. Some brief info and links to Sitecore product pages.

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Content Hub DAM

Extending further, the possibilities are endless, whether that is integration with PIMs or any other platform a customer owns. Content Hub is the centre of the ecosystem and allows full communication.

Content Operations

This is such a powerful offering and adds even more capabilities on top of the CH DAM foundation. This is all about improving your operations and everyone is in one solution. MRM allows you to plan and maximise resource management. CMP allows you to build content and when ready get this to downstream systems.

Localisation structure is already within CMP; however, a great use case is integration into translation services. This could allow your users a single view of the content and translate as required.

XM Cloud

I tried building a dev website a few months ago, and it didn’t disappoint – Sitecore XM Cloud – Provisioning first website.

It offers a vastly improved and robust setup taking away the headaches developers may have encountered with SIF or the installers of previous versions.

As more customers start using this and as the Sitecore community, we see what works and what doesn’t with XM Cloud; I feel we will see a massive shift to this and improved experiences for customers.

Content Hub One

Content Hub One is a focused Agile Headless CMS solution that enables brands to launch and manage experiences on digital channels. It provides enterprise capabilities such as:

• Content modelling
• Content authoring
• Frontend content consumption via APIs

It’s also a great fit for data-driven use cases where the site content is populated by APIs rather than curated by content authors.

Sitecore Search

Checking the documentation, seems simple to implement, and the process should be relatively straight forward. An exciting part is that it’s localisation ready, offering support for multiple languages in the search results.

This is an exciting product and complements the composite ecosystem Sitecore now has.

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How does it fit together

At the time of writing, the official links between the products are not confirmed. However, they are coming. For me, Content Hub and Content. Operations would be great foundations for organisations. They allow an organisation to store, plan and create content ready for distribution to upstream systems.

However, this is a composable world, so if a company already has a DAM solution, then Content Hub One looks like a fantastic product for building content models and distribute content quickly.

For organisations looking for a product to build their layouts and presentation for distribution. XM Cloud takes all of the good parts of the Platform DXP and removes hosting and infrastructure headaches of the past.

Combining this with search and headless delivery with Experience Edge gives you a robust offering.

I advocate for Content Hub as a whole, and it offers so much to organisations. It’s all about the synergy it provides of multiple products integrated into one product to the central DAM. We have had some successful projects with customers that we have delivered rapidly.

Additionally, there are so many intersections with the Engagement and Commerce Clouds. The landscape is going to be very different for a lot of businesses soon.

Over the next 6-9 months, we will see some new Content Cloud projects going live, which will build momentum. The future of Sitecore is now, and it starts with the Content Cloud