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While MACH gave freedom, It also gave users orchestration problems
Here is how modern platforms are finally fixing it For years the MACH movement promised a better way to build digital experiences. Swap the monolith for collections of specialised services. Pick the best CMS, the best DAM, the best PIM, the best search, the best personalisation engine. Connect everything through APIs and enjoy unlimited flexibility. Read more
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From DAM to Intelligence: Why Sitecore’s Content Hub Evolution Into SitecoreAI Matters
Introduction When someone talks about digital-asset management (DAM), they are probably referring to a “library” of images, videos or documents. These assets are tagged, stored, approved, and then pushed to channels. But in today’s world of AI, personalisation, headless architectures and composable stacks, the requirements for enterprises have changed. The old DAM model no longer Read more
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Has Sitecore Just Made the Magic Quadrants Irrelevant – or More Relevant Than Ever?
When Sitecore announced SitecoreAI, it wasn’t just another product update. It was a statement of intent. This represented a fundamental shift from a suite of connected tools to a unified, AI-driven content and experience platform. In one move, Sitecore effectively unified its CMS, DAM, DXP, search, personalisation, and optimisation capabilities. This was achieved under a Read more
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From SEO to GEO: The Content Marketing Revolution I saw coming early in the year
Back in June 2025, when I wrote about When No One Visits Your Website and building content for the AI first era, while most were still focusing over traditional SEO metrics. I saw the writing on the wall: the relationship between content and discovery was about to change forever. Relevance would soon matter more than Read more
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The Digital Trust Crisis: How C2PA and Content Hub could solve tomorrow’s content problem today
Have you ever wondered if that image you saw was real? Or whether someone’s corporate headshot was actually generated by AI? If you have, you’re experiencing what I want to call the digital trust crisis Everyone thinks it and you’re definitely not alone. As someone who’s spent years working with content management at scale, I’m Read more
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Can Headless CMS Platforms Build Content for Non-Digital Channels?
Headless CMS platforms have gained popularity due to their flexibility in delivering content across multiple digital channels But can they effectively manage and create content for non-digital channels, such as print, signage, and physical publications? The answer is a resounding yes, but with some key considerations. What Do I Mean by Non-Digital Channels? Non-digital channels Read more
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