The marketing operations bottleneck is real – and it’s potentially costing businesses millions in lost opportunities.

Marketing teams have invested heavily in content creation tools and strategies. However, their operational processes just can’t keep up with that volume and complexity.

The Problem: Marketing at the Speed of a snails pace

Today’s marketing landscape presents a problem.

We have more sophisticated content creation tools than ever before, yet content deployment takes time. In most cases days if not weeks, as brands have slower processes.

Marketing teams have poured substantial resources into producing more content. However, their operational processes can’t keep up with that volume and complexity.

Gradial’s approach is fundamentally different from other AI marketing tools.

Many focus on content generation.

However, Gradial builds AI agents that automate key processes across the enterprise content supply chain. These processes include CMS page creation, campaign QA, SEO governance, and brand compliance.

The platform’s AI agents integrate with existing marketing technology stacks. This includes Adobe Experience Manager, Workfront, and Figma. These integrations eliminate operational bottlenecks without disrupting established workflows.

Its brand new one though is with Sitecore.

Key Capabilities Include:

Content Management System Automation

• Automated page creation and content updates
• Template selection and content mapping
• Staging environment management
• Quality Assurance and Compliance
• Brand guideline enforcement
• Design system compliance checking
• SEO optimisation validation
• Legal and regulatory compliance verification

Campaign Operations

• Ticket routing and triage automation
• Asset management and version control
• Multi-channel campaign coordination

Experience Optimisation

• Real-time performance monitoring
• A/B testing automation
• Personalisation rule management

The Sitecore Partnership: A Strategic Convergence

Sitecore, a leader the in digital experience platforms, is doubling down on its agentic AI ambitions with a new strategic partnership with Gradial.

This collaboration represents more than just another integration – it’s an infrastructure-level shift toward intelligent automation in marketing execution.

The partnership promises to automate the execution layer of digital campaigns – turning marketing briefs into live, personalised campaigns with minimal human handoffs and zero technical bottlenecks.

What This Means for Marketers

Faster Time-to-Market: Gradial’s orchestration engine acts like an always-on execution partner, integrating directly with Sitecore’s digital experience stack to automate the messy middle of marketing.

Maintained Quality: Rather than sacrificing oversight for speed, the partnership preserves strategic control while eliminating repetitive manual tasks.

Scalable Personalisation: Teams can deliver personalised experiences at scale without proportionally increasing operational overhead.

EPAM’s Role: Bridging Strategy and Implementation

EPAM brings crucial implementation expertise to the Gradial ecosystem. By partnering with Gradial, and integrating Gradial’s AI-driven automation for content management into our services for Sitecore implementations, we’ve made it even easier for organisations looking to scale their digital operations.

EPAM’s structured frameworks combined with Gradial’s AI capabilities offer enterprises a proven path to transformation, particularly for complex initiatives like CMS migrations and multi-site content management.

The Business Impact: Real Results from Early Adopters

The numbers speak for themselves. Gradial says it’s seen 30x year-over-year revenue growth. But more importantly, enterprise customers are seeing measurable operational improvements:

• Content deployment speed: From weeks to minutes for routine updates
• Resource reallocation: Marketing teams redirecting effort from operational tasks to strategic initiatives
• Compliance accuracy: Automated checks ensuring brand and regulatory adherence
• Campaign agility: Ability to respond to market changes and opportunities faster

Unlike many agents with uncertain ROI or enterprise performance, Gradial’s platform is already delivering measurable results for several Fortune 500 customers.

Looking Forward: The Evolution of Marketing Operations

The Gradial-Sitecore partnership signals a broader shift in how marketing technology will evolve. This isn’t just about delivering content faster – it’s about evolving the CMS itself.

Future marketing operations will be characterised by:

• Intelligent orchestration rather than manual coordination
• Agentic automation that acts with context and intent
• Composable but connected technology stacks
• Human creativity amplified by AI execution

The Strategic Imperative

For marketing leaders, the question isn’t whether AI will transform operations – it’s how quickly they can adapt to stay competitive. Organisations that embrace intelligent automation today will have significant advantages in agility, efficiency, and resource optimisation.

The convergence of platforms like Sitecore, implementation expertise from partners like EPAM, and AI orchestration from innovators like Gradial creates an unprecedented opportunity to finally solve the marketing operations bottleneck.

The future of marketing operations is here – and it’s automated, intelligent, and incredibly fast.