I am an advocate of Sitecore Content Hub and this is due the enterprise features it can offer customers.

The feature rich ecosystem is also very open to integration with pretty much any other platform. There are so many possibilities and for me Content Hub is the perfect foundation for any business that has a digital presence.

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The post here is to talk about one of its core features that is OOTB In Sitecore Content Hub and the new future that is coming.

This feature is Sitecore Content Publisher powered by CHILI.

I have various posts exploring publisher, here is a good start point – Content Hub – Getting Started with Sitecore Content Publisher

The technology landscape is always evolving all the time and CHILI have some amazing new tools.

This post is to give ideas to customers and partners on what they can do now and what could be possible. Below is the agenda:

• What is Sitecore Content Publisher (CHILI GraFx Publisher)
• What is CHILI GraFx Studio
• Use cases

CHILI GraFx Publisher

A simple example could be that you have 3 different templates of the same advertisement. They all display the same content but either are a different size or orientation.

With the smart templating features of CHILI this is just one template and all of the design information is together. A designer now sets up the primary then within the tool makes the changes on each alternate layout.

Publisher is great and has a large feature list and to this day I have found a solution to every request/question/issue I encounter when using it.

CHILI GraFx Studio

GraFx Studio is GraFx Publisher’s younger sibling but hits a whole new target audience. While publisher is print focused, studio could be anything including web or digital.

When I first saw it last year my initial thought took me back to when I first started in tech. It was like this moment it Ratatouille.

I remember when ActionScript developers would create animated solution’s using Adobe Flash and how you could control all elements independently on a timeline. I worked a few projects that used this technology for car configurators so I saw what was possible.

Fast forward to October 2022 when I was shown an early demo of GraFx Studio by Kevin Goeminne the CEO of CHILI. I could see straight away the possibilities and since getting access and using it have been really impressed. It packs an amazing punch, all of smart templating and intelligence has been rebuilt for studio from publisher and allows users to create anything for web in a few clicks.

Effortlessly you can create an element, drop it on the canvas then adjust its motion in a few clicks. You get full control but it allows you to create something really quick.

The word is out! 👏🏼 Meet CHILI GraFx, our brand-new #CreativeAutomation platform that boosts creativity, scalability and output in graphical production for brands, agencies and retailers.
Create at scale with CHILI GraFx https://t.co/KBrDPO4USY#CreativeTech #MarTech #technology pic.twitter.com/oFCvt4zSyH

— CHILI publish (@CHILI_publish) November 29, 2022

Future

GraFx is the collective name for the suite of tools that will enable users. They can then choose to easily create a new asset quickly from templates in minutes. Print, digital or animated all in one place.

I personally use publisher with multiple customers and already been thinking about where studio could add real benefit.

Sitecore are working on integrating it into Sitecore Content Hub and it will be another powerful differentiator for customers.

Use Cases

Here is a summary of the use cases and highlight features of Chili GraFx:

• Branding: Chili GraFx can be used to create and manage branded assets, using logos, fonts, and colours on all materials. This can help to ensure that your brand is consistent across all of your marketing materials. It’s all within one place and you can centrally manage for use in all GraFx applications.
• Marketing: Chili GraFx can be used to create and manage marketing materials, such as brochures, flyers, and email campaigns. This can help you to reach your target audience and promote your products or services.
• Sales: Chili GraFx can be used to create and manage sales collateral, such as presentations, proposals, and product sheets. This can help you to close more deals and grow your business.
• Product adverts: Due to its powerful API CHILI GraFx could enable product specific adverts to be generated automatically. When combined with Sitecore Content Hub DAM and it’s PCM all data could be injected on change and output saved to the DAM.

There are so many possibilities and this really depends on your imagination. I hope this helps and reach out if you have any questions.